Dawn
Member
Actually for recent MMOs it has been more like:
We will charge a monthly fee because (Pick all that apply: we spent a lot of money on the game, we are the best studio, we have a built-in fan base, we are the next WoW killer, we built the best game ever, our investors demanded we do so).
Followed shortly by:
We are now going F2P, but trust us, the game is as strong as ever and we are only doing this (Pick all that apply: to make the game better, to support our players, to bring new players to the game, because our investors demanded we do so).
We will charge a monthly fee because (Pick all that apply: we spent a lot of money on the game, we are the best studio, we have a built-in fan base, we are the next WoW killer, we built the best game ever, our investors demanded we do so).
Followed shortly by:
We are now going F2P, but trust us, the game is as strong as ever and we are only doing this (Pick all that apply: to make the game better, to support our players, to bring new players to the game, because our investors demanded we do so).