Q: What limitations will exist on who can be in the same guild (with the three different factions)? A: A guild is associated with an alliance. If you are of a different faction, you can join the guild, but can not be associated with a Cyrodiil campaign that they are having. You can be in multiple guilds. Q: Are guilds able to claim keeps or villages? A: Yes, guilds will be able to claim keeps or one of the support structures around the keep. Resources are available to take over for smaller guilds. I know some people were wondering and I went and found the answers.